| Our Story | Get to know Love the Lake

WHY LOVE THE LAKE

There's more to this lake than most of us realized.

The lake shapes more of daily life here than most of us grew up knowing — our air, our economy, even the snow on our mountains. Once we saw the connection, we wanted to help.

01

It touches more than the shoreline.

The lake's changes show up in surprising places — from air quality to the water that feeds our ski resorts. The more we learned, the more we wanted to be part of the solution.

02

"Does this actually affect me?"

It's a fair question. The lake is more connected to daily life here than it might seem — through the air we breathe, our water, and the local economy.

03

Small changes, collective impact

The problem is big, but it isn't hopeless. When enough of us make small changes together, the result is a meaningful, measurable impact.

HOW WE LOVE THE LAKE

Love takes work.

There's no single fix for the lake, so we work on a few things at once.
Here's what that looks like, day to day.

We Unite Diverse Voices

Individuals, businesses, and nonprofits, working from one shared set of goals instead of pulling in different directions.

We Share What Experts Know

The Great Salt Lake Alliance connects us with researchers and water experts. We share what they know, in plain language, so more people understand what’s happening at the lake.

We Give Love a Place to Start.

From Adopt a Drop to gear that gives back, there's a simple way to begin, and every bit adds up.

We Play the Long Game

A healthy lake isn't a one-time fix. We're here for the long haul, for everyone who'll call Utah home, not just this year's headlines.

Ready to get involved?

Join & Support

HOW WE SEE IT

This is what loving
the lake looks like.

Loving the lake isn't about joining a group — it's a way of thinking about the place we call home. It's what brings together individuals, business owners, and nonprofits who want to see the Great Salt Lake thrive, each in their own way.

Love the Lake is the public face of the Great Salt Lake Alliance, turning that shared mindset into coordinated action.

Meet the Alliance

SUPPORTING GSLA

Great Salt Lake Alliance

Love the Lake is the public-facing initiative of the Great Salt Lake Alliance, connecting individuals, businesses, and nonprofits working toward a healthier lake.

Learn More About GSLA