The Great Salt Lake is shrinking at an alarming rate — and most Utahns didn't even know there was an issue until it was already showing up in the air we breathe and the economy we depend on.
01
Grab Love the Lake Swag
The lake's decline crept up on most of us. Now toxic dust from the exposed lakebed is a daily reality — and we need more information, fast.
02
"Does this actually affect me?"
It's fair to wonder if your day-to-day is really connected to a shrinking lake. It is — through air quality, water rates, and the local economy.
03
Small changes, collective impact
The problem is big, but it isn't hopeless. When enough of us make small changes together, the result is a meaningful, measurable impact.
HOW WE HELP
That's exactly why Love the Lake exists
To turn shared concern into coordinated, collective action. Here's what that actually looks like, day to day.
We Unite Diverse Voices
Individuals, businesses, and nonprofits — the same coalition you'll meet in Who We Are — working from one shared set of goals instead of pulling in different directions.
We Ground Everything in Data
Every solution we back is shaped by the experts and research behind the Great Salt Lake Alliance, not slogans or guesswork.
We Turn Concern Into Action
From Adopt a Drop to shoreline restoration days, the numbers in Our Impact exist because people had a real way to help — and used it.
We Play the Long Game
A healthy lake isn't a one-time fix. We're building for the Utah our kids and grandkids inherit, not just this year's headlines.
We're a coalition of neighbors, business owners, and nonprofits who watched the Great Salt Lake shrink — and decided to do something about it. Love the Lake is the public face of the Great Salt Lake Alliance, turning shared concern into coordinated action.
We're not scientists parachuting in. We live here, work here, and raise our families here — which is exactly why we can't sit this one out.
Love the Lake is the public-facing initiative of the Great Salt Lake Alliance — a coalition of individuals, businesses, and nonprofits working to understand and address the risks of low water levels.
