Frequently Asked Questions

The lake needs to rise about 8 feet to reach a healthy level. That's a real gap, but conservation efforts are already adding water back every year, and every bit helps close it faster.

The lake has lost roughly two-thirds of its historic volume over the past several decades, mostly from upstream water use during a long drought. Good news: momentum to reverse that is building.

Definitely. The lake supports an estimated $1.9–2.5 billion in Utah's economy each year, from minerals and brine shrimp to tourism and the lake-effect snow our ski resorts depend on.

More than you'd guess. Brine shrimp anchor the food web, and the lake is a critical stop for around 10 million migratory birds a year, representing 250+ species.

Plenty of ways. Adopt a Drop starts at $1, following our social channels takes thirty seconds, and shop gear supports our work every time you wear it. It all adds up.

Your gift supports the Great Salt Lake Alliance's education and outreach, helping more people get to know the lake. Adopt a Drop starts at $1.

Yes — we partner in a few ways: co-branded products, events, social campaigns, and funding. Visit our Partners page or use the contact form to start the conversation.

Yes — donations to Love the Lake support the Great Salt Lake Alliance, a registered nonprofit, and are tax-deductible to the extent allowed by law. You'll get an emailed receipt.

Every purchase supports Love the Lake's work to help more people get to know the Great Salt Lake. Tees, hats, tumblers, and totes for anyone who cares.

Yes — when you give through Adopt a Drop, you can choose a recurring monthly gift instead of a one-time one. An easy way to keep supporting the lake.

Love the Lake is run by the team at the Great Salt Lake Alliance (GSLA), a Utah nonprofit bringing together individuals, businesses, and nonprofits for a healthier lake.

One mission, two voices. GSLA is the research-and-policy side, connecting experts to solve the lake's challenges. Love the Lake is the public-facing side, helping Utahns help.

Through individual donations, shop sales, and partnerships with businesses and organizations that care about the lake. Every dollar goes back into helping people get to know the lake.